Who We Are
We exist because too many athletes are trained to compete, but not trained to transition.
Founded by Keonna Farmer, a former Division I Hall of Fame athlete, Athletic Director, Commissioner, TEDx speaker, and nationally recognized athlete success & philanthropy strategist, Konkur U was built from lived experience, research, and real gaps seen across athletic and education systems.
We help athletes, youth, and young adults build identity, structure, confidence, and strategy for life beyond competition.
What We Do
Konkur U delivers structured, youth, young adult, and athlete-centered education across key areas that matter most
Leadership & character development
Financial literacy & entrepreneurship
NIL education & brand readiness
Career exploration & workforce preparation
Identity development & transition planning
Mental wellness & life skills
Our programming is practical, culturally relevant, and designed for real application — not theory.
Our Why
Less than 2% of athletes will compete professionally, yet most development systems focus almost entirely on performance.
When sports end, many athletes face:
Konkur U was created to close that gap.
Our Mission & Vision
Our Mission
To equip athletes and youth with the education, mindset, and strategy needed to thrive beyond sports and build sustainable, purpose-driven futures.
Our Vision
We envision a world where youth and athletes are no longer defined by a jersey, season, or stat line — but by their leadership, impact, and ability to succeed in every stage of life.
Who We Serve
we serve:
Our work supports athletes before, during, and after sports.